Raving Jolt3 min 12 sec  ©1992
Experimental video experimentation
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Back Story

This was, I suppose, my first attempt at experimental video. I didn't even know about the concept at the time, let alone what it meant. It dates back to the very earliest days of my video production efforts, with my first camcorder. This was so long ago that it was the big bulky kind that recorded on a full size VHS tape and you had to prop up on your shoulder. It was the first time in my life that I was able to shoot my own video whenever I wanted, and do whatever I wanted. In this case I was mostly just playing around, but I specifically wanted to do something unexpected and intriguing.

A couple of pop culture infatuations at the time contributed to the composition. I had become somewhat obsessed with Jolt Cola. It had just come out, and while I didn't typically drink soda pop or consume caffeine, I totally bought into the edgy nature of the product. As such, I bought a ton of it, and kept all the empty cans. I was also discovering bootleg recordings of Pink Floyd live performances. One of the songs was called "Raving and Drooling" and would go on to become the song "Sheep" on the Animals album.

I wound up combining the two. I piled up the empty Jolt Cola cans to make a pyramid on the coffee table in the little mobile home trailer I was living in at the time. I set it up so that what I was recording on the camera would also play on the television set. I placed some Pink Floyd albums around in the shot, along with a couple of props from the movie "The Wall" that I had ordered off the nascent Internet. I got the song "Raving and Drooling" playing on my boom box, and just let the camera roll as I moved about the scene.

This is clearly not my best work, and has primitive production values by any measure, but it's an interesting artifact that demonstrates my underlying inclination towards an unconventional approach to video subject matter.

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